Which two metrics are cited as part of account engagement metrics?

Which two metrics are cited as part of account engagement metrics?

• A. View-through rate (VTR); Cost per result (CPR)
• B. Time on site; Bounce rate
• C. Impressions; Clicks
• D. Revenue; Margin

Answer: (A)

Account engagement metrics focus on how deeply audiences interact with your content. View-through rate shows the share of viewers who watch a video ad beyond a brief glance, indicating genuine interest triggered by the exposure and reflecting sustained engagement with the content. Cost per result measures the cost tied to achieving a tangible, meaningful action—like a sign-up or other outcome—highlighting how efficiently engagement is being driven. Together, they capture both the depth of engagement (view-through) and the value generated per engagement (cost per result), which is why they’re the best-fit pair for account engagement metrics. Other metrics in the list either track on-site behavior (time on site, bounce rate), general exposure or basic interaction (impressions, clicks), or financial outcomes (revenue, margin) rather than the specific engagement signals across an account.

Account engagement metrics focus on how deeply audiences interact with your content. View-through rate shows the share of viewers who watch a video ad beyond a brief glance, indicating genuine interest triggered by the exposure and reflecting sustained engagement with the content. Cost per result measures the cost tied to achieving a tangible, meaningful action—like a sign-up or other outcome—highlighting how efficiently engagement is being driven. Together, they capture both the depth of engagement (view-through) and the value generated per engagement (cost per result), which is why they’re the best-fit pair for account engagement metrics.

Other metrics in the list either track on-site behavior (time on site, bounce rate), general exposure or basic interaction (impressions, clicks), or financial outcomes (revenue, margin) rather than the specific engagement signals across an account.